lovatt is a process-driven technical direction consultancy for the design & animation industry.

We collaborate with motion studios, agencies, broadcast networks, and brands to bring artist-friendly, tech-backed solutions to design problems. Usually with puns.

Learn more about our capabilities below.

What We Do

Technical Direction

From pitching to final delivery, we direct, devise, and develop all manner of technical solutions to everyday creative problems – letting your artists focus on what matters. Student debt. The art.

  • Preproduction consulting & strategy
  • Ongoing oversight
  • Directing internal artists
  • Monitoring & managing delivery matrix
  • Technical R&D for strange situations

Toolkitting

Our proven processes transform your client-approved projects into dynamic, adjustable templates for all manner of versioning, variations, & vendors.

  • Project optimization & cleanup
  • Technical rigging
  • Component bundling
  • Versioning

Custom Tool Development

From project-specific utilities to white-label products under your brand, we design & develop plugins for animation software to fit your team's exact, unique needs.

  • Project tool development
  • Proprietary tool development
  • Recorded & live usage training
  • Delivering source code
  • Documenting development

Automation

We design & develop automated animation workflows to allow your firm to render at scale without compromising visual integrity or studio bandwidth. Because robots need lovatt, too.

  • Consulting on automation options
  • Creating automated templating systems
  • Rigging projects for automation
  • Developing data-driven animation solutions
  • Setting up existing automation systems

Pipeline & Workflow Consulting

We refine & improve production workflows to remove hurdles between artists and their work – smoothly integrating your pipeline without rocking any boats.

  • Consulting on internal processes
  • Custom studio tool development
  • Live training for artists & production

Delivery Prep

With our attention to detail & tested workflows, we can ensure that every output meets your QC standards, is delivered correctly, & is accompanied by all written and video documentation needed.

  • Final QC & Packaging
  • Writing documentation
  • Providing recorded usage guides
  • Live training sessions

Who We Are

Zack Lovatt

Zack is the lead Technical Director & founder of lovatt, and has spent a whole lot of years reveling in problem solving for motion design, visual effects, and broadcast projects. He's developed some handy dandy tools & training materials for artists everywhere.

You can see Zack's work at his personal site.

& co

Our success relies on our network of collaborators & friends, including:

Brands

  • Adobe
  • Apple
  • AT&T
  • Epic Games
  • ESPN
  • Facebook
  • Google
  • Instagram
  • Microsoft
  • Netflix
  • Peacock/NBC
  • Riot Games
  • Showtime
  • Spotify
  • Uber
  • YouTube