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Create Advertising Toolbar

Create Advertising Group works with a lot of artists on a lot of projects for a lot of clients, each requiring consistent, clean projects.

To speed up their pipeline, lovatt was tasked with building a custom After Effects panel to help the agency with both production and delivery.

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Services
  • Tool Development
  • Pipeline & Workflow Consulting
Client

Create Advertising

Production Tools

Half of the tool was centered around production tasks; setting up project structures & slates for ongoing work, allowing everyone on a team to be able to navigate projects reliably.

In addition to project setup, Create asked for a project iteration tool that could quickly create full project tree variations from existing work, swapping out specific key terms from one version to the next.

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Output Tools

The other half of the tool was all about output.

The nature of Create's workflow involves a number of various render variations & prerenders, in addition to the typical beauty renders.

Working together, Create & lovatt built a workflow that let artists quickly tag specific components in each project to be part of specific output passes, allowing even quicker delivery prep.