Facebook Year In Review

In 2017, we had the opportunity to help out Buck Design with rebuilding & enhancing the workflow they developed for their Facebook Content Films projects.

Working with Buck's artists and Facebook's engineers, we developed a tool to convert an entire animation project to code so that Facebook could dynamically insert user content into each render.

Hero video produced by Facebook.

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Services
  • Tool Development
  • Automation
Client

Buck Design

Taking place in a pre-Bodymovin world (and that medium not being appropriate for Facebook's needs), we needed to build a custom solution that was flexible enough to support whatever the animators wanted to throw at it, while still being able to export to the engineers' specifications.

All in all, this tool facilitated the creation and rendering of literally billions of custom videos.