The system required roughly half an hour of 4k content to be designed and animated as ‘living art’ on the outer screen of Microsoft’s 5th Avenue Flagship store in New York City.
Moving past the creative block by creating some moving blocks, we spent several weeks in the R&D process coming up with an elegant motion system to catch the eye without being overwhelming – at this scale, a little goes a long way.
The segments we were involved in were all based around flowing and undulating cubes, used as the primary ‘brand’ package for this project; work from other vendors are spliced between, using cube transitions we had generated.
