AT&T Retail Signage

After our work on March Madness, Scholar returned to lovatt to toolkit a national in-store retail signage package.

Scholar had designed a large number of components and assets for various displays, and needed an easy-to-use system to assemble countless versions from any combination of text, design, and colour.

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Services
  • Technical Direction
  • Toolkitting
  • Delivery Prep
Client

Scholar

Infinite Variations

One consistent need for this project was that every render – no matter what set of options went into it – needed to be rendered out for a lucky 13 different resolutions, for various in-store displays.

To help ensure layout consistency and QC, this toolkit contained a "dashboard" that provided a quick overview of all displays for the current variation, ensuring it worked no matter the output.

att_signage_formatchecker-circles
att_signage_formatchecker-waves-1
att_signage_formatchecker-waves-4
att_signage_formatchecker-waves-3
att_signage_formatchecker-waves-2